GoodFreight
About
GoodFreight is a UK-based freight forwarder specialising in time-critical AOG freight, with growing verticals in machinery exports and eco-certified shipping. Founded in 2023 and headquartered in Ipswich, Suffolk.
Industry
Freight Forwarding
Headquarters
Ipswich, UK
Founded
2023
Related
Challenge
GoodFreight is fast when a plane is grounded waiting for a part — they quote within minutes, day or night. But new customers only came from trade shows and one salesperson working the room by hand. That happens a few times a year, and it doesn't scale. Growth was hard to predict.
Solution
Forwarding Copilot built an always-on system that brings in new conversations on its own. It finds the right companies across Europe and North America, reaches the hands-on people who actually book urgent freight (not procurement), and starts the conversation at the right moment. If no one replies, it moves to the next person until it gets through, and skips existing customers automatically.
Results
A steady flow of qualified conversations that no longer depends on the event calendar
Outreach that reaches the operational people who actually book urgent freight
The system pursues the right contact inside each company on its own, so good leads stop slipping through
The same engine reused to open new lines of business beyond grounded-aircraft freight
“Freight forwarding has always run on network and events. That works until you want growth you can actually predict. This system changed that for us. We stopped waiting for the next show.”
— Jonathan Brech, GoodFreight
Growth that came in bursts
GoodFreight is built for urgency. When an aircraft is grounded waiting for a part, every hour costs money — and GoodFreight quotes within minutes, day or night. They are very good at the job itself.
Winning new customers was the slow part. It came from trade shows and one salesperson working the room by hand. Events happen a few times a year, so between them, growth stalled. Being excellent at the work didn't make the pipeline predictable.
A system built around AOG
We started where the need was sharpest: grounded-aircraft freight. The first job was finding the right people — not procurement, but the operational staff who actually pick up the phone when a plane is stuck: stores, warehouse, CAMO and workshop managers.
Then we built the outreach around them. The system finds the companies that move aircraft parts, reads the signals that show the moment is right — who just attended a key industry event, who is hiring a logistics manager — and opens the conversation automatically, at a volume no single salesperson could match.
Built to run on its own
The system is built to run without anyone steering it. If the first contact doesn't reply, it moves on its own to the next-best person inside the same company until it reaches someone. Existing customers and live conversations are skipped automatically, so nothing slips through awkwardly.
Because the engine is reusable, GoodFreight aimed it at new opportunities too — fresh verticals and a push into the Gulf, starting with the UAE — while keeping the same steady flow of conversations. The goal is no longer to be at the next event. It's to already be in the inbox before it happens.